About Strategic Global Counsel

Business management often involves a marketing expertise not yet found internally. When marketing success relies on a scientific approach to analysis and success relies on new action strategies for unique situations, Strategic Global Counsel is your solution.

The Principle, Robert Kyba, is a senior strategist with multinational experience in developing both product and brand marketing and communication strategies.  In many projects, a “Counsel Team” of respected experts in each of our core areas of marketing analytics and in best business practices are included as part of the team working on a project.

Businesses are in need of accurate forecasts and recommended marketing strategies that can be supported through sound data and analysis. SGC defines the marketing goal in a precise, measureable way; gathering the appropriate market knowledge, identifying the key market segments and their drivers, developing forecasts and applying marketing models which recommend strategic action.

Building on the standard branding tool kit, we apply advanced analytics (qualitative or quantitative) to look at the landscape and its drivers. This gains insight unavailable to most.

A different perspective of the goal is often all that is needed for successful market share.

Our success is often characterized by the use of new, better and unique brand management models, including; Brand Soul, Hot Branding, The Brand Decision Support System, Brand Launch Branding programs, and others. These models guide the analytical process, having been developed through many years of working on similar projects.

Based in Toronto, Strategic Global Counsel has strong connections with management specialists and research management, both in Canada and the USA and also globally.