SGC employs qualitative and quantitative research encompassing both primary and secondary methodologies to provide clients with customer insights. We believe research must lead to decisions, to actions and strategies that improve the long-term chances of success.

We like to think about people – who they are, why they buy, how they buy, what compels them to be who they are and how brands play a role in their life across all levels of involvement. We provide consumer definition and insights, their decision making journey and an understanding the role of media. We apply our skills to situations involving buying decisions in professional settings and analyze the situation and the dynamic to recommend strategic and tactical actions.

1. An environmental assessment within target markets to determine and accurately document the ‘landscape’ and trends.
2. Gather desktop information, conduct surveys, and analyze data to determine expectations and needs.
3. Product, pricing and service-level benchmarks with the competition in each segment.
4. High-level internal assessment to generate a consensus on action.
5. Help with the companies researcher training needs.

1. Determine project success metrics,
2. Apply specific advanced analytics, both qualitative and quantitative to data from all sources.
3. Build discovery – driven planning models to reach success metrics.
4. Work closely with VPs /Sales/Directors of Corporate Strategy and the core team in the analysis and assessment process.

1. Delivers strategic recommendations for products, programs, and systems that will meet the needs of the marketplace.
2. Facilitates the development of a three to five year strategy and roadmap and completes the deliverables
3. Prepares strategy updates for internal stakeholders