Marketing Expertise
So why is it important to have marketing insight?
Sometimes it is about the “Brand”:
- Brands can be remembered easier than the actual product names, in most cases.
- Brands communicate best when they convey emotional and logical appeal.
- Brands can be built to maximize product success
It is here where SGC makes a significant difference.
SGC’s success is often characterized by the use of new, better and unique brand management models, including; Brand Soul, Hot Branding, The Brand Decision Support System, Brand Launch Branding programs, and others. These models guide the analytical process, having been developed through my many years of working on similar projects.
SGC has called them the “New Marketing Models”, they are Socratic models designed as a result of “systematic doubt and questioning so as to have a clear expression of the truth”. These models are fun to build brands with, their use giving direction throughout the development and management process. These models apply analytics to evaluate the on-going evolution of the brand but with a clear goal in mind.