New Marketing Models

Time-honoured approaches to giving strategic direction to marketing efforts can be invigorated with new marketing models giving a competitive advantage. Our new and unique brand development and refreshment models give direction to the product, pre or post launch. They give direction to the research efforts which can then accurately fulfill the information requirements.

These models are aimed at the development of a strong image for the brand:

 Brand Soul

Identifying and defining the ‘quintessential goodness’ of the product

 Hot Branding

Brand refreshment starts with being current and relevant.

BrDSS

A brand management support system guiding the ever changing market dynamic.

There is another model aimed at strengthening corporate image.

Best Business Practices

Best Business Practices; highest standards can be instilled and provides risk management

Together these new marketing models provide the most effective brand management research + marketing tools available.