Brand Refreshment = Hot Branding

Brand refreshment is a wise investment for many brands. “Hot Branding” is a process of ‘burning’ the association of an old brand with modern images. Identifying the necessary icons, the appropriate environment. The emotional and rational situational appeal requires an understanding of the principles of “Hot Branding”.

This is not a new concept; Coca Cola and saving polar bears, polar bear dads and sons drinking together, and their ‘Christmas’ was a well thought out campaign. This kind of planning is the result of a marketing model that reflects the aspirational aspect of the product in a totally modern era.

There are analytical tools very helpful in understanding best how to “Hot Brand” your products.

A marketing strategy in the research effort can identify the hot buttons most appropriate to reaching the goal. Different tools for different situations.