Specific Advanced Analytical Capabilities
- Driver analysis and choice modeling – Multivariate analysis
- Marketing mix modeling – Customer Pathway
- Portfolio Evaluation – Product / Portfolio optimization
- Forecasting – Delphi + Patient /customer-based choice modelling
- Segmentation – Segmentation of the Mind /Left Brain Right Brain Analysis
– Approach to therapy + image segmentation
- Positioning – The Market Match
- Branding – Brand Soul and Hot Branding
- Communication Evaluation – Image/ Message Impact
- Brand Tracking – BrDSS; Tracking Brand Decision Support System
- Predictive analytics – Knowledge Seeker and Market Impact Model
- Brand development – Brand Soul
- Program evaluation – Market Impact
