Robert Kyba’s Profile

kyba

I am a get-things-done management consultant specializing in applied analytics, capable of fast and effective results and skilled enough to be undaunted by any marketing challenge. My career involves consulting to large and small firms launching new brands, corporate programs and new businesses, or enhancing the marketing outcomes for existing brands. I plan, produce, analyze and recommend strategic marketing action.

For 35 years, I have specialized in using advanced analytics and market research for market planning, product development, strategic planning, marketing communications and new business development. My recent work is geared to the needs of the medical community including leading pharmaceutical and medical product manufacturers,

My career spans:

  • healthcare marketing,
  • lifestyle assessment,
  • behavioural analytics and
  • the provision of strategic insight,

This experience has produced many long and positive relationships with corporate clients, from tourism to biopharmaceuticals. I pride myself in being an effective and enthusiastic team player and a trusted planning partner, while guiding everyone to focus on the goal.

Gathering together a team which supports the expertise required on a project is one of my strongest capabilities. Those who have worked with me know the importance I apply to group problem solving. Going forward together produces positive results.

Working with colleagues on the mastery of complex marketing situations using advanced analytical research techniques, both quantitative and qualitative, has given me a unique perspective on what leads to success in marketing. The insight I gleaned has encouraged me to develop ‘effective’ proprietary analytical tools and new approaches to brand management.