Brand Evaluation = BrDSS; Brand Decision Support System

Designed for Lifecycle Direction

Standardized for Evaluation

Customized for Usefulness

 

The Brand Decision Support System is a market tracking approach which provides the brand management needs for insight on how to build your marketing efforts. Starting with a ‘Benchmark’ study, each BrDSS study gains value over the lifecycle of the brand.

BrDSS will provide useful direction while reducing the cost of other market research.

The Basic Topics and the Approach to Asking About these Topics Is ‘Standardized’ The survey content allows the data analysis to identify how these issues influence each other and over time.

Why does this tracking system work better for management?

  • BrDSS covers the marketing decision-making context
  • BrDSS gives precise answers per topic
  • BrDSS uses predictive analysis
  • BrDSS measures the change in segments and themes
  • BrDSS produces outcomes modeling for better brand management

 

BrDSS innovation and new capacity for brand insight, enables you to move your brands forward.